Choosing the words with which we describe our students, their parents, and their communities presents an opportunity to actively promote the Core Value of “Respecting All Stakeholders.” Specifically, try to avoid inadvertently defining stakeholders with negative descriptors.
As a rule of thumb, consider how a student, parent, or community member would feel if they were to read your characterization of them. The following examples provide further guidance in what can often be a nuanced area of communications.
Green Dot respects students and genuinely believes that all have the innate potential for success in college, career, and life.
We refer to them as “students” or, less commonly, “children”, depending on the context.
Don’t: They should not be referred to as the overly-familiar “kids” or the too-impersonal “scholars” or “youth.”