Primary Font: Helvetica Neue
The Primary Font in Green Dot’s Visual Identity System is Helvetica Neue. It represents quality, democracy, transparency, efficiency, and humility; mirroring Green Dot’s belief that excellence often lies in doing seemingly simple things very well. As the Primary Font, Helvetica Neue is the preferred choice for all materials and a requirement of all printed materials intended for an external audience.
The Alternate Font in Green Dot’s Visual Identity System is Arial. The alternate font should only be used when Helvetica Neue is not available and should be reserved, when possible, for internal audiences. Due to the limited options provided by Arial, the font “Georgia” may also be used as an acceptable header or sub-header option.