Color System

The Core Color Palette consists of a primary green, a secondary green and on certain occasions an “alternate” green.

Medium gray and dark grey are also part of the color system and are usually used for body copy and headlines within Green Dot communication pieces. Font color preference is black – using white on dark backgrounds.

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Colors

Print/ CMYK - Printing works with process colors: often referred to as CMYK - Cyan, Magenta, Yellow and Black. When printing digital pieces you will want to use the CMYK versions.

Web/RGB - Use these hexidecimal colors and RGB values on the web, Microsoft Word and Microsoft Powerpoint.

Note - An Alternate Green may be used in the color bars. A Complimentary Color Palette may also be used if additional colors are needed. Please see the list of approved colors and usage on the following pages.