Common Language


There are many misconceptions about the charter school movement and many detractors looking for ways to criticize our work. It’s important that the words we use to describe charter schools, traditional schools, Green Dot, public education, and larger education reform issues, don’t reinforce stereotypes.

Essentially, we should aim to avoid language that supports the misconception that charter schools are for-profit companies with selective enrollment practices designed to erode public education. Whenever we discuss our work, we should be mindful of the opportunity to educate and clarify. 

"Conversations about the organization and our work should be genuine and communicated in your own words while using shared language"

In consulting dozens of school leaders and teachers, we found the following words and phrases were most effective in authentically describing our work.

  • Public schools
  • Free to attend
  • Open to all
  • Open enrollment
  • Publicly funded and free for ALL
  • High quality public school choice
    for parents
  • Everyone knows your name
  • Personalized
  • Teaching to our students’ needs
  • Get it right
  • College-preparatory
  • Data-driven
  • Agile
  • Accountable
  • Transparent
  • Reflective
  • Culture of learning
  • Safe schools
  • Small schools
  • Safe learning environments
  • Turnaround schools
  • Highly-effective teaching
  • Bold
  • Social mobility
  • Sharing best practices
  • Revitalization
  • Economic mobility
  • Reversing the trend
  • Preparing ALL students for college, leadership and life
  • Belief in ALL students’ potential
  • Students come first
  • It’s all about the students
  • Student-centered decision-making
  • Student growth
  • Addressing barriers to learning both inside and outside the classroom
  • Changing lives through education
  • Leveling the playing field
  • Changing the odds
  • Transforming public education
  • Leading with support
  • Strong leadership
  • Engaged parents and communities
  • Teacher collaboration
  • Respect for teacher voice
  • Always learning
  • A learning disposition
  • Growth-oriented
  • Growth mindset
  • A teaching and learning organization
  • Equity of access
  • Equity of opportunity
  • Personal responsibility
  • Research-based practice
  • Opportunity gap
  • Advocacy
  • Non-profit public school operator
  • Gateways out of poverty

Green Dot Public Schools National

1149 S. Hill St.
Los Angeles, CA 90015

(323) 565-1600