Logo-Mark and Logo-Type
The Green Dot logo system consists of the logo-mark and the logo-type.
The logo-mark is “The Green Dot.” It can be used by itself in certain situations. However, the logo-type, the text "Green Dot Public," must always be accompanied by the logo-mark. The logo-mark and logo-type are available in the following configurations:
Variations
Logo-Type with Mark
(Double Line)
The double line version of the logo-type is the primary version of the logo and should be used whenever possible.
Logo-Type with Mark
(Single Line)
The single line version of the logo-type should be used when the logo is positioned with a Green Dot school's logo or on certain promotional materials where there is more horizontal space and the logo wraps, like when printing on pens or pencils.
Logo-Mark
(The Green Dot)
The logo-mark should be used “solo” only in situations where there has been some exposure to the overall Green Dot identity.
In this simplest form of our identity marks, “Green Dot” is implied (not literally spelled out). Therefore, it can be introduced as the new Green Dot identity gains traction in our schools and communities.
The Green Dot mark without logo-type should be used sparingly and with approval, but can be used for internal communications.
Sizing
*Sizes should be calculated to the outer edge of the Green Dot circle and not to the outer edge of the trademark symbol.
Logo-Mark Minimum Sizes
The following minimum widths should be observed for the logo-marks. This size should only be used for merchandise or promotional materials, where the minimum size for majority of print and web should be 11/16”.
Logo-Type Minimum Size (Double Line)
The following minimum widths should be observed for the double line logo-types.
Logo-Type Minimum Size (Single Line)
The following minimum widths should be observed for the single line logo-types.
Other Versions (White + One Color)
*Budgetary reasons should never be a reason to print the logo in all black. This should only be done if required by the printing specifications.
Dark Background
The logo-type colors of “Green Dot Public” can be changed from black to white depending on its’ application, but only when the background is too dark to read or logo type is in black (for instance when embroidering on school uniform).
Dark Background
The colors of “Green Dot Public” can be changed from black to white depending on its’ application, but only when the background is too dark to read or logo type is in black (for instance when embroidering on school uniform).
Spacing
Clear Space
(White space around the logo-mark and logo-type))
The logo configurations should have the following minimum amounts of space around them. The radius (one half of the diameter of “the green dot”) forms the clear space.
*Clear space should be calculated to the outer edge of the the Green Dot circle and NOT to the outer edge of the trademark symbol.
Logo-Mark
Logo-Type (Double Line)
Logo-Type (Single Line)
Improper Uses
It’s improper to change the colors, shape, add to, eliminate elements, use on a background other than black or a B&W photo, make “schools” transparent, or border the logo.
DO NOT ADD ADDITIONAL "DOT" ELEMENTS
It can feel tempting to use the Green Dot as a creative way to encompass another word or symbol, but this should NEVER be done. Using the dot with other words or symbols can lessen the impact of the main logo-mark and cause brand confusion.
Ready to use logos in your project?
Green Dot Public Schools National
1149 S. Hill St.
Los Angeles, CA 90015
(323) 565-1600