Communications Services Overview

These are the primary scopes of work and service areas performed by the Communications Team. As a reminder, please refer to the ‘Handbooks & Guides’ section for more information.

Digital Services

DIGITAL ADVERTISING 

  • Provide strategic campaign design
  • Conduct ad purchase and placement process

 

WEBSITE SUPPORT 

  • User-friendly websites for your school
  • Content Management System
  • Web Platform & maintenance
  • Web content edits 

SOCIAL MEDIA

    • Training and support
    • Post and promote
    • Insights and results 
    • Weekly suggestions of social posts across various platforms

 

EMAIL MARKETING 

  • Distribute emails to wide audiences
  • Track data

Messaging Services

COPYWRITING 

  • Blog posts 
  • Flyers & Collateral
  • Annual IMPACT report

 

VIDEO AND PHOTOGRAPHY 

  • Production and editing

 

PUBLIC RELATIONS

  • Write & distribute press releases 
  • Earn stories at top local and national outlets
  • Editorials and thought leadership
  • Manage press relationships
  • Provide talking points and media train stakeholders for interviews
  • Crisis response
  • Media reports & research

Branding Services

DESIGN WORK

  • Produce and provide collateral for priority campaigns
  • Create custom creative assets 
  • Make changes to existing assets such as updating data on a flyer

 

PRODUCTION SUPPORT 

  • Work with and approve vendors
  • Request and negotiate quotes
  • Assist in production and delivery process